PRICE
€ 695 (excluding VAT) / including lunch.
FOR WHO
This course is for you, if you’d like to:
- transform cluttered, messy charts into beautiful and engaging designs that impress and are fast to read.
- turn boring data presentations into clear and compelling narratives that captivate your audience.
- become a persuasive communicator whose data insights spark action and make a difference.
PRACTICAL INFORMATION
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Training Data Storytelling
If you want to make impact with your data, you need to tell a clear and compelling story. But how do you structure, design, and present your data in an insightful way? How do you master your design process, organise your storytelling workflow, and increase your chances of success? Go beyond chart defaults and craft a compelling message with your data.
In this training we will focus on the following learnings:
Data insights are better understood when structured - What is the data telling you? The story in the data should drive the design, not the other way around. You'll learn how to craft a compelling message and narrative arc and apply them to both standalone charts and longer pieces (infographics, dashboards, slide decks, etc.)
Aesthetics matter -Form follows function. You'll master the intricacies of visual perception and information hierarchy to turn your graphics into impactful story components. The methods you'll learn will work in Tableau, Power BI, Flourish, Illustrator, or any other tool of your choice.
Presenting data can be entertaining -Just because you're presenting data, it doesn't mean you can't get creative. You'll practice a mix of strategies from Aristotle, TED, and Nancy Duarte that will transform your typical presentations into engaging data talks.
There is a method to the madness -The process of data storytelling can feel messy and overwhelming. To guide you through the maze, you'll learn my tried-and-true design process inspired by UX design and journalism best practices.
Content
Day 1, morning session : Craft a compelling narrative.
In this part, we’ll explore the data for insights and craft an impactful narrative around them. The output is to get an effective story structure for a data project of your choice.
Day 1, afternoon session: Design for impact.
In this module, you’ll learn how to design world-class graphics that are pleasing to look at and fast to read. The output here is to make clear and eye-catching graphic(s).
Day 2, morning session: Deliver an exceptional presentation.
In this part, you’ll learn engaging techniques that will help you captivate the audience’s attention and get the message across. The output: your best-ever slide deck for a data presentation.
Day 2, afternoon session: Final project submission.
In this closing afternoon of the training, the participants will add final touches to their workshop project, present it live and receive personalised feedback.
Trainer
Evelina Parrou is an information designer with almost a decade of experience in data and communication. Today, she runs Parabole Studio — a data storytelling and design agency that helps organisations communicate their impact through engaging data stories. She’s worked with clients such as Airbnb, the UN, Dior, the French Ministry of Finance, the Lancet, Vinted, and many more. She also writes a popular newsletter called The Plot.
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